Forthcoming Marketing Campaign

In the past few months, Industrial Affiliates signed affiliation and alliances with

• Salesforce http://www.salesforce.com/  ,
• Taleo http://www.taleo.com/ ,
• Echosign http://www.echosign.com/ ,
• CFCI http://www.contactsmonde.com/ and
• Help Online http://www.help-online.ca/ .

Our business offer

What we are looking for
Industrial Affiliates is looking for companies and professionals interested to develop business in an interdependent and complementary fashion on new markets.

We propose a unique marketing campaign
Our first goal is to federate a group of companies interested to publish and advertise business offers to over 1200 economic development agencies located in 10 provinces and 25 states. These states are located in the North East, Mid Atlantic, Mid West and South of United States. Globally these markets represent over 10 000 billion dollars in Gross Domestic Product.

Our second goal is to find sponsors interested to begin this reach out plan in

• New York State,
• Ontario and
• Quebec.

These provinces and state represent over 1 700 billion dollars in GDP.

How can this campaign be free of charge?
We believe that our federation in the same marketing campaign can be a powerful vector to contact thousands of economic development agencies, intermediaries and clients the targeted markets. We also know this audience has a strategic value for large private companies and for governments. However, at this point in time, we do not have confirmation of sponsorship yet and we do not guarantee that we will have the sponsorships.

For Industrial Affiliates and for you as well, this campaign is a way to open new information pipelines and to gradually increase the number of companies using the same approach. We can start with small steps and grow as we gain momentum.

Geographic segmentation
We plan three stages in the reach out plan

1. Advertise and publish business offers in and between New York State, Ontario and Quebec markets. .

2. Same in the remaining 8 other provinces Canada and 13 states of USA:

Canada: Alberta, British Columbia, Manitoba, New-Brunswick, Newfoundland, Nova Scotia Saskatchewan  

USA: Connecticut, Delaware, District of Columbia, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, Ohio, Pennsylvania, Vermont, Wisconsin).

3. Reach out to 11 more states

USA: Texas, Florida, North Carolina, Georgia, Virginia, Indiana, Tennessee, Missouri, Louisiana, Alabama, South Carolina.

We estimate that over 190 000 companies would be involved in interstate, inter provincial and export in these markets. We also think that Economic Development Agencies and other intermediaries can become good intermediaries as they have contacts, knowledge and access to these companies.

The foundations of this campaign
Our approach is to federate several small companies into export clusters sharing the same marketing campaign.

This campaign is also based on entrepreneurship. We are all independent contractors. Nothing in our joint marketing campaign must be interpreted a partnership, legal association or joint venture. The marketing campaign will include an advertising agreement including several disclaimers and conditions to protect everyone as independent businesses.

Industrial Affiliates do not act as a sales intermediary or referrer during this promotion except for the companies that we have signed a formal affiliation agreement. So anyone who wants to join the campaign do not commit commissions, royalties or fees unless it is specifically agreed

Industrial Affiliates simply shares a marketing process , a communication plan and communication platform to advertise and publish business offers to economic development agencies or other intermediaries and clients.

Each business offers proposed by you must therefore have a reasonable competitive edge on the targeted market. Your business offer also need to be structured in a way to attract members in its customer value chain. Your business offer must therefore emerge from a thoughtful marketing and communication plan. This is the responsibility of each members

My roles as entrepreneur and publisher
As many entrepreneurs I have several roles in my company. I am a marketing consultant and Internet Technology entrepreneur. My roles will be described in our marketing agreement before we advertise  business offers. Acting as a publisher I am interested to publish business offers that in our judgment will make sense to the audience as economic development agent.

However, we do hope this campaign will lead you to generate sales and along time to invest more in new marketing and communication services increasing sales and reducing costs. We also hope like most of our members, that we will continue to expand our affiliations with other companies, continue to provide marketing services and  Develop IT systems

Your role
You are in charge of your plan and you delegate tasks and responbilities. You are responsible to advertise good and competitive business offers

Don't be too technical. Think of this campaign as if it was a trade show: your role is to write a business offers that can raise attention, interest and action from our readers, intermediaries and prospects.

Tangibles for your organization

• First and foremost, the federation of our business offers aims to find sponsors for our collective campaign;
• This campaign can create new information pipelines that will help you find new intermediaries and clients on new markets;
• You will gradually  learn from this new marketing experience.

Take this opportunity and advertise your business offer.
Our interest is to convert networking into sales.
I invite you to take this opportunity

Take the time to advertise and publish a precise business offer according to your business priorities

You can write as many business offers that you want.

In the beginning you will advetise in the section discussion of this group.

Later we intend to publish your offer on the platform appropriate for our audience

Just make sure your offer can raise attention, interest and action on these markets.
It will be useful any way.

I have traveled to developed business in 20 of the 35 states and provinces targeted.
I remain available to answer your questions.

Pierre Dumas, M.Sc.