The Extended Enterprise - Part 4

The Extended Enterprise for Export clusters

To customers on export markets, the Enterprise represents a combination of business organizations and governments that provide good and services. Often called the "Extended Enterprise", this point of view looks beyond each company and represents the complete value chain for good and services.

The Extended Enterprise is an enterprise architecture model raising leads and opportunities for a large number of small and medium size organizations federating within export clusters.

In defining the extended enterprise, managers determine which individuals and organizations they want to keep information about. They identify the kind of information they'd like to capture, and design systems that provide this information to the people who need it to facilitate their business. They then supply information to economic partners, employees, agent and distributors, partners and affiliates and prospective clients, which result in the extended enterprise.”

The Extended Enterprise can increase the value of its members who share common goals, policies and practices, and who delegate business intelligence, thus, increasing the flow of information though WEB Centric CRM Systems.

Globally, the Enterprise Architecture of the Extended Enterprise is on the Customer Relationship Value chain, what Cloud Computing is on the product development value chain: both Enterprise Architectures adopt a bottom up development strategy connecting with an array of small and medium size organizations operating under the same policies and practices increasing the efficiency for all.

The Extended Enterprise business model is a business opportunity in itself.

In 2010, the situation in sales and marketing have changed a lot. We believe it is time to adjust our sales and marketing strategies to the realities of the new economy. Everyone can see how the new economy has changed dramatically several industries such as publishing, job boards (Monster, Linkedin), advertizing (Google), travel, etc. IT companies are turning to the benefits of Cloud Computing to increase their power from bottom up with third parties. This is the new economy.

The business model of the Extended Enterprise on the customer Relationship value Chain relies on the same Bottom Up benefits than Cloud Computing does on the product-development value chain. Both

• Federate large numbers of organizations and professionals on large territories;
• Go beyond the conception of the Enterprise as the sum of the brick and mortar and the employees under the same roof.

Still several organizations have no incentive to drive the market and rapidly cannibalize their existing businesses for more cost effective, flexible, and efficient strategies for most of their clients.

At the same time those interested to cope with the rapid changes of the new economy and want their clients to take advantage of the tools available, can actually grab a larger part of the market by extending their reach in a permanent, systematic way on large trade regions.

More...
Part 1: Enterprise Architecture in commerce
Part 2: A Bottom Up Enterprise Architecture in computing: Cloud Computing
Part 3: A Sales Architecture : targeting the Enterprise companies
Part 4: The Extended Enterprise for Export clusters