Sunday, January 31, 2010

The Extended Enterprise - Part 2

A Bottom Up Enterprise Architecture in computing: Cloud Computing
One of the most flamboyant example of the benefit of federating small organizations in a larger cohesive Enterprise built from Bottom Up is the business strategy underlying Cloud Computing.

Since 2000, Internet Technology companies are increasingly using Cloud Computing as a strategic way to grow. While the Enterprise application development with traditional software are complex, slow, and expensive, Cloud Computing emerged as a new Enterprise Architecture to address these problems.

According to Salesforce.com, inc,

Cloud computing refers to the use of Internet (“cloud”) based computing, storage and connectivity technology for a variety of different services. The pervasiveness of the Internet, along with the dramatic decline in the pricing of the technology components has enabled this new generation of computing, in which dynamically scalable and often virtual resources are provided as a service to both enterprises and consumers. Users need not have knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.


In the context of enterprise business applications, cloud computing fundamentally changes the way business applications are developed and deployed. Application developers no longer need to create and manage their own infrastructure of servers, storage, network devices, operating system software and development tools in order to create a business application. Instead, the entire infrastructure is managed in the cloud, and developers simply use an Internet browser to access the development environment.

Salesforce.com, inc. has introduced its cloud computing platform http://www.force.com/  which became a strategic tool to increase the strength of the company on the market. Ranking 43rd in the Fortune 100, Salesforce.com, inc describes itself as an "Enterprise Cloud Computing Company " and one of the top companies in the U.S. . This position illustrate how the Bottom Up enterprise approach can be productive and efficient.

An other company, Taleo,  has chosen cloud computing as part of its growth strategy http://new.taleo.com/resources/about-cloud-computing and launched Solution Exchange http://solutionexchange.taleo.net/sx/ . More than 4,200 organizations use Taleo for talent acquisition and performance management, including 46 of the Fortune 100 and over 3,500 small and medium sized businesses across 200 countries and territories.

Globally technological clouds help companies to expand from a Bottom Up Enterprise Architecture approach. His approach helps computing organization to grow their business faster and increase brand brand recognition faster and at a lower cost than traditional Top Down Enterprises.

Cloud Computing is a strong example of business development based on Bottom Up Enterprise Architecture approach within the product/development value chain.

The benefits of Bottom up Enterprise Architecture within the "Customer Relationship Value Chain" is not quite well understood as they are within the "Product Development Value Chain".

More...
Part 1: Enterprise Architecture in commerce
Part 2: A Bottom Up Enterprise Architecture in computing: Cloud Computing
Part 3: A Sales Architecture : targeting the Enterprise companies
Part 4: The Extended Enterprise for Export clusters

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