Affiliate networks for technology clusters

Industrial Affiliates can increase the promotion of technology clusters with affiliate marketing strategies and tools.

These networks can banefit from WEB centric technologies linking technology clusters to highly specialized  markets. The system also allows the diffusion of sales oriented WEB links and banners through built for each members of the technological clusters, to their distributors, resellers, retailers, sales agents etc..

Industrial Affiliates Channel Marketing tools:

• Can be adapted to promote technology clusters and communities
• Can be adapted to technology cluster and community WEB site
• Integrates with existing third-party web sites;
• Provides an online descriptive catalog of each companies in the technology clusters.

These tools can also centrally manage companies information, including:

• Content – Images, Descriptions, etc.
• Categories – Groupings of similar products
• Cross-Selling Opportunities – Display required / related companies within a technology cluster;
• Tracks and archives opportunities of requests for proposals and order history;
• Each company of the technology cluster can manage their opportunities of requests for proposals;

Referring agents from each company can also access online reports of the sales process as well as to report themselves new informations.

Benefits:

• Expands the technology clusters visibility

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  It can reach market niche in the global marketplace at a fraction of the cost of printing, trade shows, cold calls;

  
  

  It can integrate all members of the value chains in a cohesive communication plan in the country;

  
  

• Expands the visibility of technologies on world markets

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  It supports each company's channel marketing strategy for each product, service, solution and technology;

  
  

  It helps companies to expand their reach to thousands of sales agents in the world highly specialized in their field of business;

  
  

  It can turn business and social networks into a competitive advantage;

  
  

  It can use job boards and resume databases in 54 countries;

  
  

• It is sales driven;

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  It helps to manage opportunities of requests for proposals and to track material facts with external sales force;

  
  

  It helps to create trusted networks between companies and external sales force increasing the possibilities to make sales;

  
  

  It makes it easier for partners throughout the world to start business relationships with members of the technology cluster;

  
  

• It helps to complete the supply and production value chains to the customer Relationship Value Chain on highly specialized markets.

The innovation value chain