8 Steps to Advertise Your Business Offer

The advertisement of a business offer shall lead the readers to take action like a funnel leads liquid in its center. A good offer inspires the right people to register to the companies referring program and to be interested in reading more throughout the advertising. The following is a basic template for a business offer advertisement.

1. The title of the offer.
It must be an eye-catching title. Think of your business offer as an advertisement.

2. Snapshot of what the company is looking for.
Start with a title and quickly state the results you offer: “This piece of equipment generate up to 15% in cost reduction”; “Commissions up to 300 000$ for a term of three yearsduring .

3. Statement of the intangible benefits for the referring agents and the client.
The next statement leads with intangible benefits of the offer, based on the companies brand, and tells the recipient what is unique. This statement can be specific to the business offer (ex: innovation, markets, etc.) or to the company (ex: expertise, trustworthiness, etc.). Intangible benefits can be described from the point of view of the referring agent and from the point of view of the client

4. Why is this business offer important?
You can refer to the heart the companies brand or to the benefits of the product or service to our society, referring agent or to clients.

5. Basic product/service information.
Technical aspects of the product or service offered. But don't be too technical. Explain the benefits for the end user client, the markets, the various applications. Value on the markets. Competitive edge, etc..

6. Tangibles for the referring agent
Explain tangibles like commissions, conditions, etc.. Statements like “we reserve each opportunity for 24 months. Referring agents can make an extra 30 000$ per year with only one sale closed. Online training, news and information, existing network, free communication tools are also tangibles for the referring agents.

7. Statement before the invitation to take action.
Present why they should refer opportunities to your company. or explain the commitment of the company for innovation, quality or service.

8. Invitation to take action.
Think how experts in your field can read your business offer. What can your company promise and deliver that is different than competition?

There are two types of invitations to take action that are online standard : “find out more about the company and “email this offer to a contact” .

If recipients choose either, you can use them to reinforce their interest.

If they click on a link to “find out more,” direct them to a special section of your Web site and thank them for their interest to refer opportunities to your company. Do not send them to the home page of your WEB site because you will not control the business offer message and risk loosing their interest while studying the entire WEB site of your company.

If they e-mail the job to a colleague, have your system set up to send them a separate e-mail -- inviting them to send an inquiry .