Preparing a channel marketing plan

Affiliate marketing allows to engage commercial agents sending opportunities of requests for proposals to manufacturers, distributors or solution and service providers who take care of the sales process and the closing of the sale. Affiliates gets paid only against a qualifying action or a sale.

Industrial Affiliates provides affiliate marketing services on Canadian and US markets.

Affiliate marketing is part of the distribution channels. This seminar targets small and medium size entrepreneurs. This seminar can help to prepare a new distribution strategy.

This seminar includes the following topics:

• Establish an executive team to initiate the strategic process
• Market mapping
• Define Goals and Objectives
• Categorization of channels
• Channel Mapping
• Establish the foundation of the Marketing Channels
• Implement closed-loop system of communication
• Establish a communication plan

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  Communication with to stakeholders in the channel map

  
  

  Issue identification

  
  

  Knowledge processes

  
  

• Channel marketing
• Governance with Industrial Affiliates

Channel Management

Drive revenue

Metrics

Affiliate marketing is based on the basic rules of distribution of product and services: the key to success is to generate Awareness, Interest, Desire and Action (AIDA) to potential buyers of innovative products and services.

Affiliates do not create demand; they respond to the demand. This is why we need to clearly define the channel marketing strategy leading affiliates to send opportunities of requests for proposals.

For information

Tel: 450-689-6688
Toll Free: 1-877-789-6688
Email: info@industrialaffiliates.net